CLIENT : ØLDBØY LTD.
SERVICES : VISUAL IDENTITY, LOGO DESIGN, WEBSITE DESIGN
YEAR : 2018 - PRESENT
Oldboy is a music, design, and art-based multimedia project/
brand to help inspire, challenge, and provoke thought through
experimental, controversial, and illuminating concepts. The “Ltd.” in
the name is an ironic statement on the ubiquitous corporate infiltration
of the modern mind. The brand is an ever-evolving journey, a youthful
experience steeped in the pursuit of ancient wisdom, and this is the
fundamental rationale behind the brand name, ‘Oldboy.’ The intital
stages of the brand delved into mostly musical arrangements and
various instrumental projects. At the beginning of 2019, it was transformed
into a viable art brand, establishing a network with
other like-minded creatives and entrepreneurs and working with
other labels to create collaborative projects.