WINNER : HXOUSE x ADIDAS CREATIVE PROJECT MANAGEMENT PROGRAM
SERVICES : RETAIL ACTIVATION, INSTALLATION, INTERIOR DESIGN
YEAR : 2022 - PRESENT
The HXOUSE x adidas Creative Project Management Program;
a set of workshops focused on giving emerging creatives the skill set
to create multifaceted experiences that brands are looking to deliver.
Tenants of the HXOUSE x adidas Studio will gain access to knowledge and
insights about building these experiences from ideation to production.
In collaboration with the HXOUSE and adidas team, Tenants will have access
to industry leaders and be given the opportunity to collaborate with HXOUSE and
adidas on a series of activations.
Paired with 5 other creatives, we were tasked with creating a brand activation for the Adidas Originals Flagship Store
on Queen St. West. The program consisted of 6 different groups of 36 creatives and entrepreneurs who applied for the program,
competing to create a brand activation centred around a particular design problem
and the winner would provide Adidas with the best design solution.
Throughout the program, creatives met with industry professionals from Vitaly, Adidas, Community, and XO to provide
guidance, feedback, entrepreurial advice and methods of establishing and developing sound
foundational skillsin creative direction.
Our group provided a design centred around the concept of identity, counterculture and rebellion, establishing
a conceptual environment for the modern retail experience that combined, art, technology, design and storytelling
to enhance the brand experience for Adidas and its adherents.
Our activation concept was chosen and we were granted the opportunity to also implement the concept nationwide
at locations in Markville ON, Montreal and Vancouver (note, that Vancouver could not have our activation prodcuced as
renovations for the store took place during the scheduling for this retail campaign).