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CLIENT : FREDA CAPITAL PARTNERS
SERVICES : VISUAL IDENTITY, LOGO DESIGN, BUSINESS CARD 
YEAR : 2022






Based off the name “Alfreda” meaning ‘peace‘ in German, investing firm Freda Capital looked to create a strong and welcoming logo for it’s new brand, an identity that would symbolize a new beginning taking off.











Moodboard













Final Logo Design Concept




Final Logo With Tagline















Second Logo Design Concept










Business Card Designs







.