CLIENT : ACUITY CAPITAL PARTNERS
SERVICES : VISUAL IDENTITY, LOGO DESIGN (BRAND STANDARDS GUIDE)
YEAR : 2020/2021
This is a Brand Standards Guide for ACP, Acuit Capital Partners, a boutique financial consultancy based out of Toronto, CA. Based off the etymological origin of the term “Acuity” we set out to make a logo that identified with sharpness, an acute sense of what their prospective clients sought after. We administered a logo that identified with precision, modernity, tradition and sense of conquest for their new brand.
Final Logo Design Treatment
Second Logo Design Treatment