CLIENT : ACUITY CAPITAL PARTNERS
SERVICES : VISUAL IDENTITY, LOGO DESIGN (BRAND STANDARDS GUIDE)
YEAR : 2020/2021



This is a Brand Standards Guide for ACP, 
a boutique financial consultancy based out of Toronto, CA.


















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Based off the etymylogical origin of the term “Acuity” we set out to make a logo
that identified with sharpness, an acute sense of what their prospective
clients sought after. We administered a logo that identified with precision,
modernity, tradition and sense of conquest for their new brand.







Final Logo  Design Treatment















Second Logo Design Treatment